Being a writer in a communication agency is no joy ride. It often involves putting in words things that are ambiguous and intangible concepts to most people. It involves trying to figure out the unsaid, in a conversation with the client. If sometimes also involves doing the impossible, which is to sugarcoat a proven disadvantage. Or worse, to lie about a product.
I can’t pretend I do it well. I don’t call myself an excellent copywriter by any standards. I know I have a long way to go. But what I do know is that I have a flair to write. Sometimes on my blog. Sometimes in a brochure. Sometimes a website. Sometimes an ad. I do it all with varying levels of comfort, satisfaction and outcomes too. My journey as a writer (after today, I’m wondering if I can even call myself that anymore) has been one of constant exploration. I am one of those unlucky few who is still on the search and hasn’t found what I’m looking for. But I am also one of those lucky few for whom every milestone in this journey has brought strange, unexpected and valuable lessons.
Every now and then on this journey, there comes a day when I question why I’m doing what I am doing. I wonder if I am really cut out for it. I wonder if it is really the form of writing I want to be pursuing. If it is really the kind of writing that brings out the best in me. At times the answer is a clear and resounding no. At times I’m inspired and raring to go.
Today I asked myself the question once again. And I wondered if the road ahead is worth the toil it is demanding of me right now. I wondered if there is after all something in it for me. This time however, the answer is a mixed bag.
I kickstarted this very intensely brain-draining day with this upbeat, but mindless song:
One thing is for certain. And since its clear that I cannot imagine a life without writing, my quest has always been, and continues to be, to find that niche for myself, within the world of words. And I think I can safely say that search is far from over.
Some days I want to just throw it all and say to hell with this industry, this blasted path to learning and enrichment, all these clients and their wicked ways. All of it. And I want to relegate myself to something less taxing. Something that’s going to be a lesser drain on my poor brain. And it suddenly occurred to me, that someone out there is actually writing Chris Brown’s lyrics. I want that guys job, I say.