Duuudes, have you noticed a sudden spike in the number of pictures on instagram that are to do with clothes and fashion? I’m not talking about fashion blogging and the world of sponsored fashion for social influencers. I’m talking about regular people like you and me, who are evidently not as regular as I presume, because they go to some serious lengths to curate what they wear on a daily basis. And then they document it. Day upon day upon day after day after day. And I say curate because clothes are no longer just worn. They’re put together, paired, thrown together. Jewellery isn’t just worn, it’s taken out for a spin it seems. Shoes aren’t just made for walking, they’re made for matching, and for purposes of photogenic documentation. And all this is done with a deliberate, casual air that I might have believed if not for the awful lot of effort that goes into what is evidently just daily wear. Okay, that’s just boring old, uninterested-in-fashion-me talking . The first question that always springs to mind when I see these pictures: wow, where is he/she going all dressed up? Because to my untrained, extremely unrefined sartorial sensibility, everyone in these posts always looked overdressed. Or like they’re dressed to go someplace important. But it seems people are dressing up like this all the time, everyday, even if it is only to go to the front of the mirror and drag an unsuspecting piece of furniture into the frame, on which to drape themselves in order to take an adequately descriptive picture.
Has wearing clothes you love and enjoy, and taking pictures of yourself because you look good and you’re cool and confident enough to admit it, passe? What is this new fangled effort to couch good old vanity in fashion blogging a la instagram? Everybody is a fashion blogger these days. Even those who don’t call themselves that, and don’t use the right hashtags and don’t even bother to tag the right brands. Because what’s in a label or a hashtag? Except many don’t even have fashion blogs. Just a lot of vanity, time on their hands and an instagram account. Also, there needs to be a hashtag in there somewhere. I’m not sure where exactly.
Taking pictures of your clothes, the accessories and footwear you’re going to pair it with is the new wedding photography. Or foodblogging. Everybody wants in, and everybody is mediocre. Brand names and elaborate backstories are essential. Without that said fashion (non)blogging (or shall we say instablogging?) is totally worthless. Also critical is an elaborate backstory that has enough nuance and detail about how well-versed person is with the origins of the garment, the exact nature of the warp and weft, every little groove on the block that printed it, and how far it travelled to reach him/her. Stories of friendship, camaraderie, love, family, joy, sadness, hunger, poverty, insanity, that may somehow be force-fit and worked into it are a bonus. How much or how little he/she gives a fuck about the environment can be ascertained by how much or how little they managed to up-cycle or recycle elements of the ensemble. Captions, hashtags, so much coolth dripping from these elaborate descriptions of why the chosen attire made it into an instagram picture is evidently essential.
It’s simply not okay to just say “I think I look lovely today” or “I love this dress” or “I was gifted this saree” or “New shoes, baby!” Instead we are subjected to the misery that is reading these painfully tedious posts that really just come across as unnecessarily roundabout means to enjoy a moment of vanity, or show off their wardrobe. Actually, I lie. I’m not subjected to any such misery. I have the option to unfollow folks I follow who have suddenly taken to serially posting endless pictures of themselves and their clothes, and I’ve taken to using it liberally. But hey, I love instagram and Im not about to let this ruin it for me. So, since I’m also a champ at pruning my social media feeds to suit my ever changing whims and fancies, I’ve also figured instagram out! If you’re tired of the constant stream of this incredibly futile effort at contrived humblebragging, click the three little dots on the top right of every post and select “show fewer posts like this.” You’re welcome.